As the Indiana CPA Society began to discuss a website redesign that would better meet the needs of members, it made sense to assess the brand and figure out how we could ensure the Society’s relevance to the profession. 

It was clear — our brand needed a makeover. In order to look as progressive as our many forward-thinking initiatives, we retired the red and blue pencils and the infinity symbol for a clean and streamlined text-only logo. We kept the blue and red color palette — this new look shows an appreciation for the past with an eye on the future. Read more in my blog post.

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I designed the new logo and branded materials, including stationary, conference marketing pieces and the course catalog, as well as office signage.