Experience

 

INDIANA CPA SOCIETY • CREATIVE DIRECTOR

July 2023 – Present

+ Directs and oversees all marketing and branding projects for the Communications department; manages the Society’s brand across all platforms
+ Works on content strategy development and leads implementation with Communications team
+ Strategizes and collaborates with all Society teams to achieve goals
+ Leads the Communications team, keeping them inspired and on track, and provides feedback on work and career development
+ Serves as managing editor of Connect magazine, leads content and design development, and writes articles
+ Leads outside marketing teams and consultants in development and execution of content strategy based on the Society’s strategic objectives
+ Manages relationships with printers and freelancers
+ Uses data from the Society’s digital communication stats to determine frequency, timing, automation, dynamic content and changes as needed
+ Prepares and maintains the printing and postage budgets
+ Provides creative direction for videos and directs photography and videography at events to align with creative strategy

​

INDIANA CPA SOCIETY • CREATIVE MANAGER

March 2018 – July 2023

+ Oversaw the planning, content preparation, design and production of all print and electronic materials and managed the Society’s brand

+ Managed graphic designer and communications coordinator

+ Managed all Communications department project deadlines

​

INDIANA CPA SOCIETY • GRAPHIC DESIGNER

July 2017 – March 2018

+ Redesigned the Society's logo and led rebrand, which included a new color palette, tagline and brand guidelines 

+ Designed print and digital materials for the Society, including printed magazine, e-newsletters, website graphics, ads and event signage, while ensuring brand consistency

+ Worked directly with print and trinket vendors; prepared and sent press-ready files

​

FREELANCE GRAPHIC DESIGNER

October 2007 – Present

+ Clients include Otterbein University, Ashland Theological Seminary, Tenet Healthcare and Heartland Intervention

​

RAYBOURN GROUP INTERNATIONAL • DIRECTOR OF MARKETING AND MEMBER COMMUNICATIONS

July 2014 – July 2017

+ Oversaw all marketing, design, branding and communication activities for the Indiana Society of Association Executives (ISAE) 

+ Managed email and digital marketing campaigns and maintained marketing calendar

+ Oversaw website and mobile app content, design and usability; maintained and regulated content for ISAE’s blog and editorial calendar 

+ Updated and maintained social networking sites

+ Managed ISAE volunteers as staff liaison for volunteer committees

+ Worked with Board of Directors to execute strategic plan

+ Supervised administrative assistant, interns and vendors

​

MDWISE • MARKETING GRAPHIC DESIGNER

February 2010 – July 2014

+ Created and designed print and web materials for marketing promotions, school programs, advertisements, events and corporate communications while ensuring brand consistency